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MINOKI CORAL FILTERED RUM

Minoki is the world’s first Japanese coral-filtered rum. The story of Minoki is based on a Japanese legend. Legend has it that the first ruler of Japan descended from an Ocean Princess –  dragon living in a palace made of corals. Inspired by this story, the brand finished the finest Japanese and Pacific rums in Mizunara Casks and later filtered through bleached and washed ashore Japanese corals.

Genius side of Minoki

This amazing legend encouraged us to design Minoki rum, which brings Japanese corals to life.

We combined Japanese traditional elements like Mount Fuji, sea dragon, and ocean princess with waves and corals which are known as the breath of earth in order to create our unique logo and packaging design. Minoki is committed to protecting the world’s coral reefs and raising awareness that coral reefs are in decline due to environmental stress with its distinctive design.